On July 1, 2023, Google Analytics 4 is replacing Universal Analytics.

After July 1, all standard Universal Analytics properties will stop processing data. This means that if your SHIFT72 platform is currently configured to use a Universal Analytics tracking code (set on the Admin > Settings > General page), it will no longer collect data after July 1, 2023.

If you are currently using Google Analytics and have a tracking code - If the tracking code is prefixed with "UA-" (e.g. UA-214172651-1) then this is a Universal Analytics account. If the tracking code is prefixed with "G-" (e.g. G-69B7EGJPZK), then this is a Google Analytics 4 account and you do not need to make any changes.

If you are currently using Universal Analytics, then you will need to follow Google's steps on migrating your account to Google Analytics 4; (https://support.google.com/analytics/answer/10759417?hl=en).

Once you have migrated your account to Google Analytics 4, you will get new tracking code (will be prefixed by "G-" e.g. G-69B7EGJPZK). Once you have your new Google Analytics 4 Tracking code, you can paste it into your SHIFT72 platform's site settings (set on the Admin > Settings > General page) and click save. Once you have saved the new setting, your site will start tracking data via GA4 and continue to work after July 1.