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How to Set Up Your Google Ad Manager Account
How to Set Up Your Google Ad Manager Account

A step-by-step guide to help you set up your Google Ad Manager account.

Jason avatar
Written by Jason
Updated over a week ago

Part One

Step 1: Create a Google Adsense account:

To set up a Google AdSense account please click the link below

Step 2: Getting started:

Select Get Started.’ Enter the URL of the site you want to show ads on. Enter your Email address and select ‘Save’.

Step 3: Signing in:

Sign in to your Google account associated with your email address and select

‘Create an Account.’ Follow the instructions to set up your ‘Adsense’ account.

Highlight and copy the snippet.

Step 4: Create a Google Tag Manager account:

Set up a ‘Google Tag Manager’ account:

Step 5: Link Adsense to Tag Manager:

In ‘Tag manager’, navigate to variables on the left hand side of your screen.

‘Create a new user-defined variable constant’ with the name: TagID and paste the code snipped’ you copied.

The variable you created should look like this.

Step 6: Create a Tag:

Navigate to tags on the left hand side of your screen.

‘Create’ a new tag of type: Custom HTML with the firing trigger: All Pages, giving it any name you like.

Copy the following code block and paste it into the HTML field:

<script async src="//"></script>


(adsbygoogle = window.adsbygoogle || []).push({

google_ad_client: "{{TagID}}",

enable_page_level_ads: true



NOTE: If you chose a different name for your variable, replace TagID with your variable name.

Step 7: Link Tag Manager to your SHIFT72 Platform:

Copy the code shown above, in the top-right corner of your Tag Manager into the ‘Settings -> General’ menu of your SHIFT72 platform as shown below.

Click save.

Step 8: Verification

In Adsense, continue the process. You must then wait for your platform to be reviewed by Google. This process usually takes 1-2 days but can take as long as 2 weeks.

Once your site is approved, you are ready to move to the next part.

Part 2: Ad Manager

Step 1: Create a Google Ad Manager Account:

Set up a Google Ad Manager account at:

Step 2: Create a new order:

An Order contains a ‘Line Item’, as well as information about the agreement between the advertiser and advertising platform.

Navigate to: ‘Delivery then select Orders’

Select ‘New Order’

Give this 'Order' an easily identifiable name, related to the video you wish to upload.

Create and ‘add a new advertiser’, if this is a trailer or similar pre-roll video, simply add yourself as the advertiser. The other fields here are optional to fill out. They give more information about your ad but are not necessary to fill out in order to have a working ad.

Step 3: Create a new Line Item

A line item is a link between your Ad and the ‘VAST Tag’. Enter a name for the order and the name of the advertiser and select ‘ADD LINE ITEM.’ On the next screen select ‘Video or Audio’ as the Ad type.

Name this Line Item something similar to the Order you created.

To populate these settings, please specify astart and end date’ to the ad campaign.

Also, add how many ‘impressions’ you would like your ad to receive in that time. The rest are not necessary, except the label entry if you follow the optional section below.

You will also need to set the size and number of video files you want to upload to this line Item. In most cases, you only want one video file per line item.

You will need to create one line item for each ad you want to show.


If you want each ‘VAST Tag’ to show a different ad, continue with this step, otherwise move on to ‘Step 4.’

Create a new label in the section shown below. Give it a unique name similar to your Line Item, do this for each line item you create. Each must have its own unique label.

It should look like this.

Step 4: Create a new Creative

The Creative is where your Ad file is stored.

Select ‘Creatives’ as shown below:

‘Add a new creative’ of the size you specified in the line item.

On the next window, select ‘Video creative.’

Give the Creative a name’, this should be similar to the names for the Order and Line Item you created to make organising this easier later on. And now ‘upload the ad video file.’

NOTE: The video file cannot exceed 20MB.

Now set whether the ad should be skippable and/or have a click-through URL should a viewer click on the ad.

NOTE: You can enable a click-through URL if you would like to redirect viewers who click on the ad however this is not necessary in order to display the ad. This is done through the Destination entry.

Any other changes are optional, once you are done select Save’.

The Creative should now be active:

Step 5: Approve the Line Item

Now that the Ad content is all in place, navigate back to the line item and approve it as shown below:

Your line item should now display as Ready’

Step 6: Create a new Ad Unit:

An Ad Unit Serves Ads using a ‘VAST Tag.’

Navigate to ‘Inventory’ then select ‘Ad Units’

Create a new ‘Ad Unit.’

Give the Ad Unit a name and unique code. Try to keep these similar to the names of the Order, Line Item and Creative so it is easy to tell which ad this Ad Unit is associated with.

Under the ‘Sizes’ tab, select the video size that matches the creative you set up earlier.

It should be similar to the image below.

Step 7: Create a VAST Tag

A ‘VAST Tag’ is used to link Ad Manager to your SHIFT72 platform.

Once the Ad Unit is created, select ‘Tags’

Select the tag type: ‘Google Publisher Tag for Video and Audio’ and click ‘continue’.

Select enable’ for live traffic, and choose ‘Players SDK Type Google IMA SDK’ and click ‘continue.’

On the next page, look through the settings and adjust them as you see fit. After this, scroll down and click ‘continue.’

On the last page, ‘copy the video tag’.

Step 8: Restrict Line items to Ad Units (Optional)

Here we use protections which are used to restrict how Ad Units and Line Items interact.

If you want each ‘VAST Tag’ to show a specific ad, continue with this step, otherwise, move onto step 9.

Navigate to the ‘Protections’ tab.

Once here, create a ‘new protection’ for each Line Item you have created, we will be linking each label you created in step 3 to its own ad unit so that each ‘VAST Tag’ can only serve one Line Item.

Create a ‘new Protection’ of the type: ‘Ad Content Protection, and set it to only protect specified inventory.’ After this, click ‘Add Targeting’ and select ‘Inventory’ and add the ‘Ad Unit’ this protection serves here.

Now Scroll down to the Blocks’ section and add a Custom Label’ block. Select the label that corresponds with the Ad Unit you selected earlier and set this as the exception.

The ‘VAST Tag’ for the Ad Unit you specified here will now only serve the Line Items that share the label.

Step 9: Test the Ad

Test that the Ad is playing correctly through the ‘VAST Tag’ you created by navigating to ‘Delivery’ and selecting ‘Delivery Tools’.

Then Navigate to ‘Video and Audio’ tab

Paste the ‘VAST Tag’ into the first field and select the Line item you created in the second field and click ‘Troubleshoot.’

You should then see an entry similar to below:

NOTE: If you do not see something similar to this, wait for 1-2 hours for the order to fully process then try again. If this does not solve the issue, please contact us or use the support links below.


As these are Google services, we cannot provide in-depth support on them. We are happy to help with any queries or concerns you may have but for in-depth information and assistance please visit Google support here:

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